How to Link Water Security and Beer?

How to link water security and beer?

When looking at the title above, most people will assume that the only linkages water and beer have are easing a hangover from the night before. But along with water being an essential ingredient in the making of beer, it is vital for life. Recent figures released from the UN estimate that 650 million people around the world do not have access to clean drinking water.

Two thirds of our blue planet is covered in water but only 2.5% of the world’s water is freshwater (suitable for drinking). Within that small percentage only 1% is easily accessible, with the majority of it trapped in ice caps and glaciers. Water security can be defined as the reliable availability of an adequate quantity and quality of clean water for human well-being and sustainable livelihoods. With the global population currently at 7.5 billion and predicted to rise to 9.7 billion by 2050, water security is becoming a complex issue.

We don’t have all the answers regarding water security, but here at Brewgooder, we’re currently on a mission to use the power of craft beer to provide 1,000,000 people with clean drinking water.  We want our drinkers to ‘Drink Beer Give Water’.

There is enough freshwater for everyone on Earth, but poor water management has resulted in millions of people dying (the majority children) from diseases associated with inadequate water supply, lack of sanitation and hygiene. 200 million hours are spent by women and girls on a daily basis collecting clean drinking water. This task is often extremely time consuming and tiring. It is a burden that falls primarily on women which results in lost opportunities and a significant amount of their time being lost. 

Technically, water does not disappear it just changes form therefore no single practice or policy will ‘solve’ all global water challenges. However, we believe starting with opening a beer is a solid start to ensure that the most vulnerable and marginalised people have access to clean drinking water any time of the day or night.



Want to be a water geek? Check out some of the sources below:

UNICEF, (2016), ‘UNICEF: Collecting water is often a colossal waste of time for women and girls’. See 
UN, (2012), ‘Water Secutiry & the Global Water Agenda: A UN Analytical Brief’. See  
National Geographic, ‘Freshwater Crisis’. See
UNDESA, (2015), ‘World population projected to reach 9.7 billion by 2050’. See
Edith Brown Weiss. (2012), ‘The Coming Water Crisis: A Common Concern’, Transnational Environmental Law, 1, (1)
Heather Cooley et al. (2013), Global Governance in the 21st Century. Oakland, CA: Pacific Institute. 


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