Update on Global Gathering and the Covid-19 Pandemic
With a week to go until the coordinated release of over 250 beers, ciders and soft drinks worldwide, we are incredibly proud and thankful for all the work that has been put in by all our participants and supporters to get the Global Gathering campaign to this point. This campaign is and always will be about making people and communities stronger, and we don’t want that to be at the expense or risk of anyone else’s health.
Today we have been in touch with the breweries and participants most acutely affected and will be reaching out to all involved over the coming days to ensure we are jointly making the most informed decisions.
For the vast majority, the launch of their collaboration beer is a routine or small part of their everyday business and as such they are best placed to ensure the launch of their beer is in line with their own business plans. For others there are events and activations that are planned outside of this, although most fall well within the guidelines of their respective governments' advice.
We feel that it would be irresponsible not to address the ongoing coronavirus situation across many parts of the world where we have breweries and supporters participating, and feel it is absolutely necessary to ensure that all plans are in accordance to the guidance being issued locally to participants.
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