We've joined the B Hive
We are stoked to announce we’ve become a Certified B-Corp! The last two years have been crazy and we’ve been super focused on how to start and grow a business that delivers as much clean water impact as possible. With all hands on deck to ensure our outcome was exceptional, we wanted the culture to be up to the same high standards. In short, we wanted to be the best company we could be; not just through our profits, but also how we work with our amazing team, our suppliers and our customers.
We like to think that we are doing something very different from normal, everyday businesses by putting purpose first, but within the day to day of running our company we think there is massive room to do things differently, positively and sustainably. We're striving to improve and to become more transparent, open and accountable and we wanted to be held to this and join in with other businesses doing the same. That’s why we choose to become B-Corporation Certified.
So what is a B-Corp?
We could try and explain but we thought we’d let the following do the talking*:
“Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Society’s most challenging problems cannot be solved by government and non-profits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.”
In the UK there are 150 B Corps (we’re one of the latest), representing £1bn in revenue and 6000 employees. It’s a cool club indeed with the likes of Innocent Drinks and Patagonia (*cough* also Office Beer Club Members *cough*) and there are a further 2,400 globally and if the community were a country it would have the 91st biggest in the world by GDP. Together we are all trying, in our own ways, to use business as a force for good!
How did you get in? How did you do?
To become a B Corp you need to go through a pretty rigorous (but fun and insightful) assessment journey that takes into account everything from how close “purpose” is to your company to how you pick your suppliers and treat your employees. We scored 96 out of 200… so although we passed the 80 point mark for certification there is still a long way to go to become the best company possible.
We're working on some plans of our own to really turn our business into a brewing good, doing good machine but we are inviting you on the journey too – because you guys, our Well Diggers, are the people who have to keep us right. So tell us what you'd like to see us do to become a better company and well try our hardest to implement it. You can drop us your suggestions at firstname.lastname@example.org